​2.00 pm - 3.30 pm
Workshop led by Clara Da Silva, Innovation Engineer at Vitagora

 

The senior market is a market of the future: by 2030, one person in six will be aged 60 or over. Ageing has an impact on biological and physiological functions, leading to a change in eating habits and needs.

To meet the needs of this population, from young seniors to the elderly, it is vital for companies to design products that take these changes into account, placing the user at the heart of their thinking.

During this round table, you will be given an overview of the methodologies for integrating user experience into your thinking, as well as the examples of two companies that have successfully developed a range of products adapted to the needs of senior citizens, from the idea to the finished product.

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Programme

• Julia Kunkel, Ecole de Design de Nantes-Atlantique

• Paul Biscarrat, Carembouche

• Nutrisens​

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